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Featured picture of post "Image of the Week: Interactive Product Marketing from Motor"

Image of the Week: Interactive Product Marketing from Motor

Andrew Beelitz

ThingLink user: Motor (click to explore live)

Description: Motor uses a ThingLink interactive image to deconstruct the various cars they review online.  Hovering over the various hotspots on the car’s interior will reveal key selling points and features that sells the product to viewers.  Using ThingLink for this use case improves Motor’s user experience because viewers can unlock extra information through visual queues.  This means if I want to find more information about the steering wheel, I find the steering wheel in the image and hover directly over it for more information. 

Pro Tip: Use our various customization tools to match the look and feel of your website.  In this use case Motor uses yellow arrow hotspots and tags that match their corporate colors. To upload your own custom icon create a PNG file and resize it to approximately 32×32 pixels. 

Interactive product marketing:  

 
More from Motor:
 


Want to learn more? Click to schedule a 20min screen share demo with me at a time of your choice to learn how to create interactive product marketing projects like Motor. Or, email me directly andrew@thinglink.com. 
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