Case Study: Habitat 360° competition with Punch Communications

Andrew Beelitz July 6, 2017

Earlier this year, Punch Communications worked with ThingLink to execute a 360° competition experience for Habitat – one of the agency’s top brands.

The goal? To promote the House of Holland x Habitat collaboration, as well as highlighting a shoppable storefront for the new product range. Adding clickable nodes meant Punch was able to drive web traffic to the product pages, whilst also promoting the wider campaign across YouTube and the Habitat blog.

By concealing Henry Holland’s French Bulldog in the set’s mirror, it also became a competition mechanism. The audience had to explore the 360° image and find little Peggy in order to enter the competition.

Hear what the team had to say and explore the live example below.

“Using ThingLink was an exciting first for Punch Communications as an agency – working on this project with Habitat enabled us to showcase our talents in a completely new forum, and tap into 360° technology. We’re very excited at the prospect of using ThingLink again for future projects and clients!”

– Bryn Foweather, Head of Social Media, Punch Communications

Source: Habitat (click to explore live)

“ThingLink enabled us to bring to life our collaboration with The Hoxton, Holborn and House of Holland. Hosting ThingLink on the Habitat website provided us with a platform to creatively host all of our digital content for the campaign. This gave our audience an opportunity to interact with the brand in a new and unique way and heighten their engagement with our various channels including social media, blog and category pages.”

– Natalie Crane, Digital Marketing Manager, Habitat

Contributors:

Habitat Natalie Crane – Digital Marketing Manager

Habitat Adam Crudgington – PR Manager

Habitat Helen Crook – Digital Marketing Executive

Punch Communications Bryn Foweather – Head of Social Media

Punch Communications Jessica Ward – Senior Account Manager

Punch Communications Ben Fleming-Dufour – Digital Designer

Punch Communications Brett Young – Creative Video Lead

Want to learn more? Click to schedule a 20min screen share demo with me at a time of your choice to learn how to create an interactive 360 project like Habitat. Or, email me directly andrew@thinglink.com.
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