KAESER Compressors is one of the world’s leading manufacturers and providers of compressed air products and services. They manufacture compressed  air system solutions for customers worldwide, across a number of different industries. 

KAESER’s challenge

When there are space, environmental, or time constraints, KAESER offers air systems in weatherproof enclosures, which are built at KAESER’s main US facility site and then transported to the customer’s location. The enclosures are complete systems which may contain compressors, blower packages, boosters, or vacuum packages. In addition, each enclosure comes equipped with piping, ducting, controllers, ventilation systems, and other features. Because of the scale and customization abilities of KAESER enclosures, they found that customers had a hard time visualising the end product.

Solution: 360 virtual view inside the product

To help their customers more easily visualise the complete set up of an enclosure, KAESER turned to ThingLink. They now create 360 visuals in ThingLink of every unique enclosure that they build, and in total over the last 3 years have created around 30 unique visualisations this way. Further information by way of text, images and videos, as well as links to more detailed information and specifications is contained within the clickable pop-up hotspots or tags. 

KAESER sends or presents these to the customer to give a realistic representation of how the components  within it work together, and to showcase  the quality engineering of the system. The 360s can be shared either directly with customers via a link through email, or shown in more detail by the local sales rep on laptops, tablets or any other mobile device. 

The version above shows a custom instrument air package used in advanced pharmaceutical research.

Multi-purpose virtual visits

In addition to using these as a sales tool, KAESER uses them for two other main purposes:

1. For training sales staff off-site, who haven’t had an opportunity to view enclosure builds at the US headquarters. 
2. For trade show displays and events to demonstrate the customizable solutions KAESER offers. Sales teams report that visitors enjoy engaging with the interactive content.

A powerful social media marketing tool

A selection of the 360s are also embedded in their website and shared on social media. From a marketing perspective, KAESER finds that the ThingLink content they share usually gets higher engagement than a static image post. 

“ThingLink has been a great tool because our products aren’t available for prospects to view in person, outside of trade shows. The content is easy to create, and easy to use.”

KAESER

Kaeser has also recently created 360s of the interior of the compressors themselves. These are used as training tools for sales staff, and to show features of the machines to their customers.

How ThingLink has provided the ideal solution

For a product so large, when there is simply no easy way for the customer to view it in person, 360 tours provide immersive experiences for solutions that most customers have never seen, considered or imagined. The interactivity of the material also makes it a useful tool for engaging potential new customers, via a number of different channels. For a complex product with a number of different possible configurations, ThingLink provides an accessible way to explain key elements efficiently. 

Further reading

You may be interested in these additional case studies which showcase more virtual tour examples where ThingLink provides easy-to-use virtual solutions for companies and organisations whose customers or other users can’t visit a site in-person.

• Carmanah create interactive content for trade shows and website

• Vaisala create virtual walkthroughs of their extraordinary campus

• Create Real Estate virtual tours – without expensive virtual tour software pricing

• How to create a virtual exhibition or art gallery

• Adding floorplans and maps to your virtual tours

• Virtual reality mode for your ThingLink tours

• ThingLink’s solution to the closure of Google Street View Camera app

Need help to create your own tour?

• Go to our YouTube channel for easy-to-follow tutorials and webinar recordings!

Follow us or join our groups and communities on social media

• ThingLink LinkedIn Page | LinkedIn Community
• X / Twitter ThingLink Page | X / Twitter ThingLink Edu Page | X / Twitter Creative Learning Design Community
• ThingLink Education Facebook Group

For FAQs and advice from our experts, go to our helpful Support pages.

The industry expert judges were impressed by ThingLink’s evidence-backed submission. It demonstrated that ThingLink is not only a trusted solution but has also evolved with emerging technology, guiding their customers to develop impactful training experiences.

“We’re thrilled for this honor and the recognition of the bridge we built from the 2D internet to the Metaverse with the easiest suite of immersive eLearning and content creation tools available for businesses, brands, and educational institutions.”

Ulla-Maaria Koivula ThingLink Founder & CEO

ThingLink – Top XR Firm

XR or Extended Reality is the perfect term to conceptualize what ThingLink is and offers. A fast and easy way to create Interactive and immersive learning experiences that can be delivered in highly impactful ways, and accessible on any device. Whether in-person or in synthetic spaces, on-site or off-site, ThingLink provides the tools to enable organizations to tailor content for every training scenario.

Customers consistently express their trust and confidence in ThingLink’s ability to enable them to deliver impactful training.

The platform has notably transformed education and elearning by reshaping how learning and training is created and consumed. ThingLink has made it incredibly easy for everyone and anyone to do this, from creating 360 photospheres of environments to creating real world contexts for scenario based learning with interactive content.

Think you know ThingLink? Think Again!

ThingLink’s Suite of Products in 2023 includes essential features for creating impactful employee training and essential assets for processes and information. 

1. Advanced Multimedia Editor for adding interactive hotspots with layers of information on your images, videos, 360 media and 3D objects. 
2. ThingLink Scenario Builder for creating branching scenario based learning experience, perfect for decision making in high risk situations, includes learner data and analytics. 
3. New! Guided Tours, for creating virtual tours with single click with built-in narration. 
4. New! Augmented Reality AR App for an in-person onsite experience to gain essential information by overlaying info on machinery or objects.
5. Panoramic Images to 360 Photospheres converter, enabling anyone to create 360 images with their mobile device.
6. AI Assistant Tools Via text prompts in the ThingLink Editor or through our 360 image generator with Skybox AI partnership

Three Essential Resources

• Build Scenario Based Learning and Training with ThingLink’s New Templates
• Create Powerful Moments of Insight: A Masterclass in Creating Immersive Scenario Based Learning Experiences
• How to Create Immersive Online Employee Training in 5 Days Using AI

Looking for more training and elearning inspiration?

For more inspiration, make sure you’re following us on social media. In particular, please do join our LinkedIn Community.

Workplace training is mandatory by law and every company needs to provide it.  However, providing training for your employees and keeping them up to date can be time, cost and labor intensive. Watch this video to learn how a ThingLink account offers you the opportunity to create information-rich and immersive training materials for your employees. 

Examples from our creator community

• 3 examples of virtual training environments in the energy sector

• Vaisala attracts a new generation of talent with virtual tours of their extraordinary campus

More inspiration this way

Join our active groups and communities on social media for more inspiration:

• ThingLink LinkedIn Page | LinkedIn Community
• X / Twitter ThingLink Page | X / Twitter ThingLink Edu Page | X / Twitter Creative Learning Design Community
• ThingLink Education Facebook Group